Motorola Taken Part of Apple’s Success

Best Links :

MotorolaiPhone

Motorola finally found a strange way to fill the empty coffers of telephone section crisis. Instead of improving their products, launching an improvement in the operating system of terminals asked for years by its clients, the house winged wants to ask the Apple marketing secrets after the successful selling of iPhone. Michael Fenger, vice president of mobile business division for Europe for Motorola and the first vice president for global sales iPhone for Apple about 6 years and the Apple marketing truly adopt from motorola management (prices, margins, initiatives for customers, allocations of resources, product development, product multi-business and capacity planning and strategy arrangement).

And its sad in finding that motorola marketing management give more benefit for other company. From this experience, Motorola become more aware in arranging sale method. But if motorola want keep on developing their sale rate, they must not shame in using the same method with Apple. Because Apple idea also came from motorola’s idea.