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SONY The maker of the PlayStation3 system will offer an open platform to make benefits from selling PS3. This mearns game ads services like Double Fusion, IGA and Google-owned AdScape will be able to sell ads in games that run on PS3. Some developer hear the SONY projcet plan and developer game like Electronic Arts (EA), Activision and Ubisoft will strike first on it. “It’ll come down to games and who has the largest catalog of games,” said one person familiar with Sony’s plans, but who did not have authorization to speak about it publicly.
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