Hasselblad introduced new H4D series, medium format camera that appears as H4D-60 and the H4D-50. Hasselblad H4D-60 is 60-megapixel camera that include True Focus technology with Absolute Position Lock for better autofocus and out in the market on November with priced at 28,995 Euros. Hasselblad H4D-50 is 50-megapixel camera with same features, and cheaper only at 19,995 Euros camera out in next year.