The Dutch Public Broadcasting (NPO) and cable Zesko, strive for early 2009 to begin the transfer of the Netherlands channels 1, 2 and 3 in HDTV quality. The transmitters come at no additional cost Zesko available in the digital basic package. Also UPC and other cable companies strive to provide above transmitters in 2009 can be passed.
An increasing number of viewers now have TV’s suitable for HD TV display, and both the NPO as Zesko are of the view that public broadcasters and the cable sector in the acceptance of a PS leaders role to fulfil. The NPO, Zesko and other cable companies will cooperate in June and August this year for the European Soccer Championship in the 29th Olympic Games to broadcast in HD.